INTRODUCING THE ROCK STAR SMART-FIT COLLECTION
Rock Star’s newest releases introduce the brand’s SMART FIT category; a sub-collection of frames designed following an extensive period of R&D into correct paediatric frame fitting, which concluded that many children’s frames are designed primarily only around trends and mimicking popular adult designs, rather than appropriate fit. In consultation with a leading industry expert, Eyespace’s product and design team have re-written design protocols, adjusting the designs of these Rock Star’s releases to ensure correct fitting based on how a child’s facial features adapt with their age. Not only are the Smart Fit frames suitable for the dimensions suitable for myopic management lenses, they have also been thoughtfully developed to provide a safe, comfortable and durable wearer experience; essential criteria for children’s eyewear.
Fusing trend-setting style statements with technical innovation, six brand new SMART FIT releases are loaded with retro accents and confident colourways that kids will love. Benson and Noah each come in a choice of three vibrant colours that offer young Rock Stars a dose of mini-me celebrity style.
