Summer of Sport Returns for 2026
Eyespace has launched Summer of Sport, a new summer-long campaign inspired by some of the season’s biggest sporting occasions.
Running throughout the summer, the campaign brings together a selection of Eyespace brands, including Aspinal of London, Range Rover and Defender eyewear, across a series of themed promotions, rewards and customer activations designed to support independent practices and drive seasonal sales.
Inspired by a calendar of iconic sporting moments spanning tennis, rowing, motorsport, football and golf, Summer of Sport combines premium rewards with engaging promotional mechanics, giving customers multiple opportunities to get involved throughout the campaign.
Returning for the first time since 2022, Summer of Sport has been refreshed for 2026 with a new creative identity, premium gifting and participation from multiple Eyespace brands, showcasing the breadth of the company’s portfolio.
Jayne Abel, CEO and Co-Founder of Eyespace, said:
“Summer is one of the most exciting periods in the calendar and we wanted to create a campaign that captures that energy. Summer of Sport gives our customers plenty of opportunities to engage with the events they love, alongside our house of brands throughout the season, creating a shared celebration of sport, style and British culture.”
Summer of Sport launches on 23rd June and will continue throughout the summer, celebrating a season of sport, style and customer rewards across the Eyespace portfolio.