EYESPACE CELEBRATE RECORD-BREAKING MIDO EXHIBITION
B-Corp® certified frame supplier, Eyespace, announced record-breaking attendance at MIDO 2024.
Unveiling their new brand, ARHLO, Eyespace had anticipated an increase in visitors this year. Julie Abel, Co-Founder and Managing Director, said, “Ahead of MIDO we had the most interest in our brands than ever before, however we could not have predicted how busy our stand was going to be! The reaction to ARHLO, along with unprecedented support for Cocoa Mint Studio and the 2024 sunwear collections, has exceeded expectations.”
ARHLO, a new addition to the company’s portfolio of award-winning house brands, drew in crowds with its collection of 36 gender-neutral styles that champion individuality while remaining affordable and on-trend. The new season sunwear collections were also on display, causing an influx of visitors throughout the course of the weekend to preview over 70 luxury designer pieces, alongside a sought-after selection from Cocoa Mint Sunwear: a consistently best-selling brand for the company.
Cocoa Mint Studio also made its European debut, introducing a high fashion optical edit within the brands core collection. With oversized silhouettes and unique lamination techniques, the new releases were destined to become the talk of the show.
Eyespace will mark their tenth year exhibiting at 100% Optical later this month, with exclusive product launches and show offers across the three-day event.
